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#01Value realization
Value doesn’t come from the idea, but from putting it into practice.
by Ilario Tornese · Certified Innovation Manager (UNI 11814)
The principle
An innovation only exists when someone uses it and gets a benefit from it. Until then it is an idea, a prototype, at most a promise. The value can be financial, but also time saved, a better service, one risk less: what matters is that the people receiving it recognize it.
The most common mistake
Innovation is measured by how many ideas are produced. Brainstorming sessions, hackathons, prototypes: all useful, but if nobody asks who will adopt the solution, when and with what resources, the energy stops halfway.
How to recognize it
A drawer full of successful proofs of concept that never reached production. Teams enthusiastic at the first pilot and disillusioned by the third. Money spent that nobody can link to a result.
Where to start
For every initiative, one question before you even start: who will use it, from when, and how will we know it has worked?
Without a path to adoption, innovation remains a sterile exercise: value doesn’t come from the idea, but from putting it into practice.
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